User Demographics
Understand your user base and demographics
+23.1%
2.4M
Total Users
+18.5%
842K
Active Users
+31.2%
156K
New Users
+5.2%
68%
Retention Rate
Geographic Distribution
Kenya
892K users
37%
+24%
Tanzania
568K users
24%
+18%
Uganda
346K users
14%
+15%
Nigeria
235K users
10%
+21%
South Africa
199K users
8%
+12%
Ethiopia
99K users
4%
+28%
Rwanda
65K users
3%
+35%
Age Distribution
18-24 years28%
672K users
25-34 years42%
1008K users
35-44 years18%
432K users
45-54 years8%
192K users
55+ years4%
96K users
Device Types
Android
58%iOS
32%Web
8%Other
2%User Activity Pattern
Activity heatmap visualization
Peak Hour
7PM
Peak Day
Sunday
Avg. Session
12m 34s
User Growth
User growth chart visualization